Metricool Pricing 2026: Free vs Starter vs Advanced Explained
Metricool pricing is refreshingly simple compared to competitors that split features across add-ons. Three tiers, and the free one is usable long-term — not a 14-day tease.
Here is exactly what each plan includes, which limits actually matter in daily use, and how the pricing stacks up against Buffer, Hootsuite and Vista Social.
Quick Answer
Metricool costs $0 for the free plan (1 brand, 50 posts/mo), $25/mo for Starter (multiple brands, unlimited posts, reports), and $54/mo for Advanced (team roles, API, more brands). Most solo creators never need to pay.
Metricool costs $0 for the free plan (1 brand, 50 posts/mo), $25/mo for Starter (multiple brands, unlimited posts, reports), and $54/mo for Advanced (team roles, API, more brands). Most solo creators never need to pay.
- Free: $0 — 1 brand, 50 posts/mo, core analytics, link-in-bio. Permanent, not a trial
- Starter: $25/mo — multiple brands, unlimited posts, 5 yrs analytics, PDF/PPT reports
- Advanced: $54/mo — more brands, team roles, API access
- Annual billing drops prices roughly 20% across paid tiers
- Cheapest full analytics + ads reporting in the scheduler category
Free plan — what you actually get
One brand (your full set of connected profiles for one business), 50 scheduled posts per month, core analytics for all connected networks, the SmartLinks link-in-bio tool, and best-time-to-post recommendations.
The limits that bite: single brand only, 50 posts/mo ceiling (about 1.6 posts/day), limited analytics history, and no report exports. For a solo creator posting once a day on 4 platforms, it is enough — see our Metricool free plan deep dive.
Metricool
4.6Verified partnerSchedule, analyze and report on all social media from one dashboard — Free / $25/mo Starter
Starter — $25/mo, the sweet spot
Starter lifts the real constraints: multiple brands, unlimited posts, 5 years of analytics history, full competitor tracking, and the report engine — branded PDF and PPT exports that agencies bill hours for.
If you manage more than one business, post more than 50 times a month, or need client reports, this is the plan. Everything above Starter is about scale, not features.
Metricool
4.6Verified partnerSchedule, analyze and report on all social media from one dashboard — Free / $25/mo Starter
Advanced and custom tiers
Advanced (~$54/mo) adds more brands, team roles and permissions, API access, and larger report capacity. Enterprise/custom tiers exist for agencies running dozens of client brands.
The honest math: Starter covers most small agencies until ~10 client brands. Beyond that the per-brand cost in Advanced still undercuts Hootsuite and Sprout significantly.
How it compares to alternatives
Versus the field: Buffer charges separately for scheduling and analytics modules, Hootsuite starts around $99/mo, Sprout Social around $249/mo, and Vista Social at $64/mo includes automation features Metricool lacks (DM automation, listening, AI Knowledge).
Metricool wins on pure scheduling+analytics value. Vista Social wins on automation depth. The decision framework is in our Vista Social vs Metricool comparison.
Annual billing saves ~20% — but start on the free plan first. Upgrade only when you hit a real limit (second brand, 50-post cap, or client reporting).
Metricool's pricing structure is its biggest competitive weapon: a real free tier, then a $25/mo jump that unlocks everything most marketers and small agencies need.
Start free, hit the limits organically, upgrade to Starter when the 50-post cap or single-brand limit actually hurts. Full hands-on verdict in our Metricool review.
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FAQ
How much does Metricool cost?
$0 for the free plan (1 brand, 50 posts/mo), $25/mo for Starter (unlimited posts, multiple brands, reports), ~$54/mo for Advanced (teams, API, more brands). Annual billing saves ~20%.
Is Metricool free plan a trial?
No — it is a permanent free tier: 1 brand, 50 posts/month, core analytics and link-in-bio. No card required.
When should I upgrade from free?
When you need a second brand, more than 50 posts/month, longer analytics history, or PDF/PPT client reports. Those are the only real triggers.
Metricool vs Hootsuite pricing?
Hootsuite starts ~$99/mo for similar scheduling+analytics. Metricool Starter at $25/mo covers the same core jobs for most small businesses — roughly 4x cheaper.
Does Metricool charge per social account?
No — plans are per brand. One brand includes your full set of connected profiles across 15+ platforms.
Tools mentioned in this article
Affiliate links — we may earn a commission at no cost to you.
Metricool
4.6Verified partnerSchedule, analyze and report on all social media from one dashboard — Free / $25/mo Starter
Alex Mercer
AI Marketing Strategist · 8+ years
Alex has tested 200+ AI marketing tools on real campaigns with $50,000+ in ad spend. He writes hands-on reviews based on actual usage data, not press kits. His work has helped 10,000+ marketers build AI automation stacks that generate real ROI.