Metricool
Schedule, analyze and report on all social media from one dashboard
Quick verdict
4.6/5 — Creators
Free / $25/mo Starter
Overview
Metricool is the value king of social media management: one dashboard to schedule content, analyze performance across organic and paid, and generate client-ready reports — starting with a genuinely usable free plan.
Where most schedulers lock analytics behind paid tiers, Metricool ships real analytics on every plan, including ads data from Meta Ads, Google Ads and TikTok Ads in the same report as your organic metrics. Best-time-to-post recommendations are computed from your own audience activity per platform.
For creators and small businesses the Free plan (1 brand, 50 posts/month) covers the basics. Starter at $25/mo scales to multiple brands and longer analytics history. For agencies, the reporting layer — branded PDF and PPT exports — is the feature that replaces hours of manual client reporting each month.
Key Features
Pricing Breakdown
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 brand, 50 posts/mo, core analytics, link-in-bio |
| Starter | $25/mo | 5+ brands, unlimited posts, 5 yrs analytics history, reports |
| Advanced | $54/mo | More brands, team roles, API access, advanced reports |
Pros
- Genuinely usable free plan — 1 brand, 50 posts/month, real analytics
- Schedule to 15+ platforms: Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Pinterest, Threads, Google Business
- Analytics across organic + ads (Meta Ads, Google Ads, TikTok Ads) in one report
- Best time to post recommendations per platform based on your real audience
- Client-ready PDF and PPT reports — a favorite with agencies
- Cheapest full-featured scheduler in its class
Cons
- No DM automation or unified inbox automation like Vista Social
- Free plan limited to 1 brand
- Advanced AI features are lighter than newer AI-first tools
How to use Metricool for marketing
- 1
Connect your social accounts
Link Instagram, TikTok, LinkedIn, X, Facebook, Pinterest and Google Business in one flow.
- 2
Plan your calendar
Drag posts into the visual calendar; the heatmap shows your audience's best times per platform.
- 3
Use autolists for evergreen content
Load your best posts into an autolist — Metricool recycles them automatically on your schedule.
- 4
Track organic + ads together
Connect Meta Ads and Google Ads — one report shows paid and organic side by side.
- 5
Export the report
Generate a branded PDF/PPT report for your team or client in one click.
Alternatives to Metricool
Ready?
Try Metricool — Free / $25/mo Starter
Best for: Creators, small businesses and agencies that want one tool for scheduling + analytics + ads
Try MetricoolFAQ
Is Metricool free?
Yes — the free plan covers 1 brand, 50 posts/month, core analytics and the link-in-bio tool. It is genuinely usable long-term, not a trial. Paid plans start at $25/mo when you need more brands or reports.
Metricool vs Buffer?
Metricool wins on analytics depth, ads reporting and price at scale. Buffer is simpler but splits scheduling and analytics into separate paid modules. For most marketers, Metricool gives more per dollar.
Metricool vs Vista Social?
Vista Social has more automation (DM automations, AI Knowledge, listening) at a higher price ($64/mo). Metricool is cheaper and simpler with better free access. Pick Vista for automation, Metricool for value — see our full Vista Social vs Metricool comparison on the blog.
Does Metricool support TikTok?
Yes — scheduling, analytics and best-time-to-post for TikTok, plus TikTok Ads reporting on paid plans.
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