Wegic AI Analytics: Track Visitors, Conversions & ROI

Quick answer: can I add Google Analytics to Wegic AI?

Yes. Request in the Wegic AI chat: "Add Google Analytics 4 tracking code to all pages." Paste your GA4 measurement ID (G-XXXXXXXXXX). Wegic inserts the tracking code into the head of every page. Verify data appears in GA4 within 24-48 hours.

Setting up Google Analytics 4 on Wegic AI

Follow these steps to add GA4 to your Wegic AI website:

1. Go to analytics.google.com and create a new GA4 property for your website — Go to analytics.google.com and create a new GA4 property for your website
2. Copy your Measurement ID (format G-XXXXXXXXXX)
3. In Wegic AI chat, type "Add Google Analytics 4 to all pages. Measurement ID: G-XXXXXXXXXX"
4. Wegic AI inserts the GA4 tracking code into the head section of every page — Wegic AI inserts the GA4 tracking code into the head section of every page
5. Verify installation Open your website, check View Source for the GA4 script, or use the Google Tag Assistant Chrome extension
6. Check GA4 Real-Time report after 24 hours to confirm data is flowing — Check GA4 Real-Time report after 24 hours to confirm data is flowing
7. Set up data retention to 14 months (Admin > Property settings > Data retention) — Set up data retention to 14 months (Admin > Property settings > Data retention)

Conversion tracking: goals that matter

Page views are vanity. Conversions are sanity. Set up these conversion events in GA4:

• Form submissions: Track when visitors submit contact forms, quote requests, or newsletter signups. This is your primary conversion.
• Button clicks: Track clicks on CTA buttons like "Buy Now," "Book a Call," or "Get Started." Set up as custom events.
• Affiliate link clicks: Track outbound clicks to affiliate partners. Use GA4 enhanced measurement (outbound clicks are auto-tracked).
• Scroll depth: Track when visitors scroll 50%, 75%, or 90% of a page. High scroll depth indicates engaged content.
• File downloads: Track PDF, ebook, or resource downloads. Auto-tracked with enhanced measurement.
• Video plays: Track when visitors play embedded videos. Auto-tracked with enhanced measurement.
• Time on page: Create an event for visitors who spend 2+ minutes on key pages. Indicates high engagement.

Setting up conversion goals in GA4

After tracking events, mark the most important ones as conversions:

1. In GA4, go to Admin > Events — In GA4, go to Admin > Events
2. Find the event you want to track as a conversion (e.g., form_submission) — Find the event you want to track as a conversion (e.g., form_submission)
3. Toggle the "Mark as conversion" switch — Toggle the "Mark as conversion" switch
4. Go to Admin > Conversions to verify your conversion events are listed — Go to Admin > Conversions to verify your conversion events are listed
5. Set up conversion value Assign a dollar value to each conversion (e.g., $50 for a lead form submission)
6. Create audiences for each conversion type for retargeting in Google Ads — Create audiences for each conversion type for retargeting in Google Ads

Heatmaps and session recording

GA4 tells you what happens. Heatmaps show you how. Add a heatmap tool to your Wegic AI site:

• Microsoft Clarity: Free, unlimited heatmaps and session recordings. Request: "Add Microsoft Clarity tracking code to all pages. Project ID: XXXXXX."
• Hotjar: Free tier (2,000 sessions/month). Heatmaps, session recordings, and feedback polls.
• Crazy Egg: Paid, with advanced heatmaps and A/B testing. Good for high-traffic sites.
• What to look for: Where do visitors click? Where do they stop scrolling? Which elements do they ignore? Use this data to reposition CTAs and key content.

Tracking affiliate link clicks

If you monetize with affiliate links, tracking outbound clicks is critical. GA4 enhanced measurement auto-tracks outbound clicks, but you can get more specific:

• Enable enhanced measurement: GA4 auto-tracks all outbound clicks as "click" events with the destination URL.
• Create custom events: In GA4, go to Events > Create event. Set condition: event_name = "click" and link_url contains "/go/". Name it "affiliate_click."
• Mark affiliate_click as a conversion: This lets you track affiliate CTA performance.
• Compare pages: Which pages drive the most affiliate clicks? Double down on those content types.
• Compare CTAs: Which button text converts better — "Try It Free" or "Get Started"? Use A/B testing.

ROI measurement: from traffic to revenue

Connect analytics to revenue with these metrics:

• Traffic-to-lead conversion rate: (leads / total visitors) × 100. Benchmark: 2-5% for content sites.
• Lead-to-customer conversion rate: (customers / leads) × 100. Benchmark: 10-20% for B2B.
• Cost per acquisition: (total marketing spend / new customers). Track monthly.
• Revenue per visitor: (total revenue / total visitors). The ultimate metric for content sites.
• Affiliate revenue per page: (affiliate revenue / page views). Identifies your most profitable content.
• Customer lifetime value: (average order value × purchase frequency × customer lifespan). Compare to CPA to ensure profitability.