Apify Pricing Explained (2026): Free Tier, Pro & Enterprise Costs
Apify pricing is usage-based — you pay for the compute time your scraping actors consume, not a flat subscription. This makes it flexible (you only pay for what you use) but also means costs can scale unexpectedly if you are not careful. This guide breaks down every tier, the real costs of running scraping jobs, and how to estimate your monthly spend before committing.
We ran Apify for 30 days on real marketing tasks — lead scraping, competitor monitoring, social data collection — to map actual costs against the pricing tiers.
Quick answer: which Apify plan should you choose?
Start on Free to test. Upgrade to Pro ($49/mo) when you need scheduled runs and more compute. Choose Scale ($499/mo) only for high-volume production scraping. Most marketing use cases fit within Pro.
Apify
4.7Verified partnerWeb scraping and automation platform — Free / $49/mo Starter
Apify Free tier — what you get
- $5 monthly platform credit (compute time for running actors)
- All public actors available (4,000+ scraping tools)
- Up to 10 concurrent actor runs
- Data storage for 7 days
- No scheduling (manual runs only)
The free tier is enough to test any actor and run small one-off scraping jobs. $5 of compute covers roughly 5-10 hours of scraping on standard actors — enough for a test lead list or a competitor price check.
Apify Pro — $49/mo — the marketing sweet spot
- $49 monthly platform credit included
- Scheduled runs: set actors to run daily, weekly or on cron schedules
- Up to 50 concurrent runs
- Data storage for 14 days
- Webhooks: trigger actions when scraping completes
- Priority support
Scheduled runs are the key Pro feature for marketers. Set a lead scraper to run every Monday morning, a price monitor to run daily, and a review scraper to run weekly — all automated.
Apify
4.7Verified partnerWeb scraping and automation platform — Free / $49/mo Starter
Apify Scale — $499/mo — for production scraping
Scale adds $499 monthly platform credit, 200 concurrent runs, 30-day data storage and dedicated support. This tier is for teams running scraping as a core business function — lead generation agencies, price intelligence companies, large-scale data collection.
For most marketing teams, Scale is overkill. Pro at $49/mo handles daily lead scraping, weekly competitor monitoring and monthly content research with room to spare.
How Apify compute costs work
Apify charges by compute time — the CPU-seconds your actor runs. Most standard actors cost $0.25-1.00 per hour of compute. A Google Maps scraper collecting 1,000 leads might take 10 minutes of compute ($0.04-0.17). A TikTok scraper collecting 10,000 posts might take 30 minutes ($0.13-0.50).
The math: $49 of monthly credit on Pro covers roughly 50-200 hours of scraping compute, depending on the actors used. For most marketing use cases, this is more than enough.
Hidden costs to watch
- Proxy costs: some actors require residential proxies ($2-8/GB) for sites that block datacenter IPs. Check actor requirements before running.
- Storage overages: keeping data beyond the tier's retention period costs extra. Export data before it expires.
- Actor-specific costs: some premium actors have additional per-result pricing on top of compute time.
- Concurrent run limits: hitting concurrency limits queues runs, increasing total time but not cost — just slower results.
Estimating your monthly Apify cost
For a typical marketing workflow — weekly lead scraping (500 results), daily competitor price monitoring (100 results), monthly content research (2,000 results) — the total compute is roughly 5-10 hours/month. At $0.25-1.00/hour, that is $1.25-10.00 in compute costs, well within the $49 Pro credit.
Most marketing teams on Pro never exceed their included credit. If you do, additional compute is billed at $0.25/CU (compute unit) — transparent and predictable.
Apify
4.7Verified partnerWeb scraping and automation platform — Free / $49/mo Starter
Apify's usage-based pricing is fair and transparent. For most marketing use cases, Pro at $49/mo provides more than enough compute, scheduling and storage. Start on Free to test your specific actors, estimate your monthly compute, then choose the tier that covers it. The $49 Pro credit handles 90% of marketing scraping workflows.
FAQ
How much does Apify cost?
Apify has four tiers: Free ($5 monthly credit, no scheduling), Pro ($49/mo, $49 credit, scheduled runs), Scale ($499/mo, $499 credit, 200 concurrent runs) and Enterprise (custom). Most marketing use cases fit within Pro at $49/mo.
Is Apify free tier enough?
The free tier includes $5 monthly compute credit — enough for 5-10 hours of scraping on standard actors. It is adequate for testing actors and running small one-off jobs (a test lead list, a single competitor check). For scheduled or recurring scraping, upgrade to Pro.
How is Apify priced?
Apify charges by compute time (CPU-seconds your scraping actors run). Most actors cost $0.25-1.00 per hour. The $49 Pro credit covers roughly 50-200 hours of scraping, which is more than enough for typical marketing workflows (lead scraping, price monitoring, content research).
Are there hidden costs with Apify?
Watch for proxy costs (some actors need residential proxies at $2-8/GB for sites that block datacenter IPs), storage overages (keeping data beyond your tier's retention period) and actor-specific per-result pricing on premium actors. Most standard actors have no additional costs beyond compute time.
Is Apify Pro worth $49/mo?
For marketing teams doing regular scraping (weekly lead lists, daily price monitoring, monthly content research), yes. Pro includes $49 compute credit (enough for most workflows), scheduled runs (the key automation feature), 50 concurrent runs and 14-day storage. Most teams never exceed the included credit.
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Apify
4.7Verified partnerWeb scraping and automation platform — Free / $49/mo Starter